Gethin Jones Reveals The UK's Favourite Watersports

Britain is an island surrounded by gorgeous beaches, hidden swimming spots and serene lakes. These locations make prime spots for those wishing to get out into the water. With this in mind, Gethin Jones, North Ridge ambassador and TV presenter, discusses the UK’s most popular watersports and highlights the benefits of getting out into the water, even in wintery conditions.

Gethin Jones, Blacks’ North Ridge ambassador comments:

Gethin Jones, UK TV personality and North Ridge ambassador posing for a photo on a walking trail in the UK

“Venturing outdoors in winter brings mental health perks, offering a natural boost in mood and reducing stress. I find the crisp air and winter landscapes provide a calming effect, promoting mindfulness and a sense of well-being. Embracing the season's beauty can be a simple yet powerful way to uplift your spirits and nourish your mental health. As long as you’ve for the right gear, there’s no such thing as bad weather!"

"Watersports such as kayaking, swimming and paddleboarding offer a cascade of benefits, from increased circulation and a boosted immune system to heightened metabolism and an uplifted mood. When I first tell people I’m off for a swim in Salford quays, or Sale water park, they do give me a few funny looks! The invigorating chill of the cold water in winter not only rejuvenates the body but also fosters resilience, creating a refreshing and revitalising experience. With the correct wetsuit, watersports can be done at any time of the year, so it is time to get in the water and reap the benefits!"

The UK’s Most Popular Watersports:

Rank Watersport UK Search Volume (Google Jan-Dec 2023)
1 Kayaking 3,737,000
2 Swimming 932,500
3 Paddleboarding 355,200
4 Canoeing 348,800
5 Surfing 282,700
6 Snorkelling 204,300
7 Scuba Diving 180,000
8 Sailing 161,900
9 Diving 140,800
10 Parasailing 134,300



A young couple paddleboarding using Freespirit watersports equipment

Kayaking ranks as the most-searched watersport in the UK. It offers a blend of physical exercise and a mental connection with nature. It builds strength, improves cardiovascular health, enhances balance, and fosters mental wellbeing, making each paddle a journey towards a healthier, happier you.

Following up in second place is swimming. Swimming is a full-body workout that improves cardiovascular health, builds strength and endurance, enhances flexibility, promotes weight management, and provides a refreshing mental escape, making every stroke a pathway to fitness and wellbeing.

Finishing up in third is paddleboarding. Paddleboarding isn't just a water sport; it's a full-body workout and a serene escape. Enhancing balance, building core strength, and offering a unique connection with nature, each paddleboard adventure is a journey towards physical wellness and mindful tranquillity.

Gethin is an ambassador for North Ridge and you can shop the full range of North Ridge menswear at Blacks.

Adam is a lover of the outdoors who’s recently moved back to rural Lancashire after living in the urban confines of Leeds for the past few years. His favourite pastimes include cooking, playing countless sports to a barely acceptable standard and exploring the local countryside with his dog, Chip.

When the weather gets in the way, Adam can be found at home watching films & TV and listening to music. If he’s not there, he’ll be in the pub down the road.  

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