Founded in Japan in 1955, Daiwa is a top fishing tackle brand that is now recognised globally as a leading manufacturer of poles, rods, nets, reels, and angling accessories. Catering for all fishing disciplines, from coarse, match, and carp to sea, predator, and fly, Daiwa’s precision-engineered equipment blends quality with value for money. Daiwa is one of the most commonly seen brands on the banks of rivers in the UK and is consistently popular with all experience levels, from novices looking to make their first catch to seasoned veterans who have landed it all.