Blacks Logo Blacks Basket Close Menu Search Store Finder Twitter Twitter Facebook Facebook Instagram Instagram Blog Download on the iOS App Store Get it on Google Play Engage voice search Offer logo Click and collect logo Delivery logo

This Is My Way Launch Event

To celebrate the launch of the ‘This Is My Way’ campaign, we hosted a unique event at our Blacks Manchester Deansgate store.

Taking place in the heart of Manchester, the launch evening was bustling with excitement. There were motivational talks, competitions and a congregation of inspirational bloggers, guests, and faces of the campaign all celebrating their love of the outdoors. Special appearances from Olivia Wood, Abigale Lawton and Sonia Whitehead gave guests the chance to mix with some of our This Is My Way advocates and share experiences. Mountain biker, Bex Tatham from Wonderful Wild Women gave insight into her outdoor stories and drives.

Share your stories with us using #ThisIsMyWay

View the women's outdoor campaign.

Back to top

Sophie has recently joined the team after working as a sales assistant in the Blacks Meadowhall store. She is an occasional walker and hoping to experience more of the outdoors after moving closer to the Peak District from her small village in Yorkshire.

She is more accustomed to camping and travelling with her local Senior Section unit, camping in places like Alton Towers and Marwell Zoo, and travelling to North America and Switzerland.

Sophie is a self-proclaimed crazy cat lady, space fanatic and likes going to the pub at the weekend like any normal person should.

Related article

Cooler Runnings: A Winter Runner’s Survival Guide

Cooler Runnings: A Winter Runner’s Survival Guide

Get the best out of your cold-weather running. With the right kit and the right mindset you can gain the advantage over the cold-averse competition. Read more

Latest article

Review: BioLite CampStove 2

Review: BioLite CampStove 2

Our gear-fiend, Stuart Reid puts the new-and-improved version of the CampStove through its paces, to find out just how tasty it is Read more