We use cookies to help us provide the best user experience possible. By using our site you are agreeing to our Cookie Policy.


New Store Opening: Tottenham Court Road

Blacks are very pleased to announce the opening of our new Flagship store on Tottenham Court Road in London. Stocked with the latest equipment and clothing from your favourite outdoor brands, the next generation retail space has been designed to offer customers an immersive shopping experience with new and exciting ways to browse and interact with products.

At the heart of the new venture is our most advanced footwear department to date which has been fitted with a state-of-the-art, interactive info-point. Customers browsing our extensive range of outdoor footwear will love exploring this new technology; making it easier and more fun to find the right shoe to fit your need.

Designed to feel as if you’re stepping into the outdoors the new offering has wood panelling, camp fires, dioramas and a social wall inspiring others to start their own journey. You will also find improvements to the floor plan with routes and pathways clearly set out to make navigating the Blacks store more enjoyable for meanderers and shoppers on a mission alike.

Dedicated branded content will play alongside the latest gear from outdoor experts such as: The North Face, Berghaus and Mountain Equipment helping to bring these epic brand stories to life. And for the truly modern adventurer there is our comprehensive tech department with an extensive range of wearables and handhelds from household names such as Garmin, Suunto, Polar.

Set over two floors and with expert advice always on hand, the new Tottenham court road store is the closest you can get to the outdoors in the heart of London.

Address: 248 Tottenham Cour Rd
Fitzrovia W1T 7QU

Christmas Opening Hours:
Monday to Friday 09:00 - 20:00
Saturday 10:00 - 20:00
Sunday 12:00 - 18:00

Normal Opening:
Monday to Friday 09:00 - 19:30
Saturday 10:00 - 18:00
Sunday 12:00 - 18:00

Welcome! Willkommen! Konnichiwa!
(whispering) Now lean in we're going to tell you a secret…
Sam is not actually an outdoorsman! ...yet.

In fact Sam is actually quite new to this whole outside doors business, is that how you say it?
Sam lived in London for 4 years and claims that the closest he got to green space was when he re-painted his flat.
However, after moving to Japan to live and work as an English teacher Sam had the opportunity (and the time) to explore the length and breadth of the southern most isles of sleepy, rural Kyushu. It was here where the obsession with the great outdoors started. Nothing propels you faster along a trail than the knowledge of a long hot soak in one of Japan’s many Natural hot springs. Sometimes buried deep in the mountains!

On his travels Sam visited the hiking island of Yakushima, skied in Blistering snow in Hokkaido and completed a 3 day trek through the Tu Lan cave system in Cambodia, but more on that later.

For now though, Sam is making up for lost time by spending more of it in the great British countryside and exploring the beautiful hikes and trails we have right here on our doorsteps. Sam will be writing for the more lightweight outdoorist, soaking up as much knowledge he can about Modern Bushcraft, Design and Function, Books and much more.

Related article

Columbia: Officially Outfitting Our National Parks

Columbia: Officially Outfitting Our National Parks

Columbia have teamed up with National Parks as the official outfitter, providing over 2000 staff, including 300 rangers, with all the kit they need to keep warm, dry and protected in the countryside Read more

Latest article

New Season, New Kit - Our Autumn/Winter Favourites

New Season, New Kit - Our Autumn/Winter Favourites

With the summer months being as unpredictable as ever, we can only expect that autumn and winter will be the same. Our new range looks to provide unrivalled protection in all conditions. We’ve picked out a few of our favourite pieces and put them at the forefront. Read more

By entering your email address you will be opted in to receive communication for the JD Sports Fashion group. For full details on how we use your information, view our privacy policy.

We accept the following payment methods

VISA, VISA Electron, MasterCard, Maestro, American Express and Paypal

Blacks Outdoor Retail Ltd. Registered office Edinburgh House, Hollinsbrook Way, Pilsworth, Bury, Lancashire, BL9 8RR. Registered in England.
Company registration number 7795258 VAT no. 787440102

Part of the Blacks family of stores