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66° North

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66° North

Founded in 1926 by Hans Kristjansson who began producing protective clothing for the fishermen in Sugandanfjord to keep them warm and dry in extreme conditions of Iceland. The brand is now the most popular active wear in all of the country. The Name 66 North comes from the the Latitude line of the Arctic Circle which touches the Northernmost part of Iceland, the small island if Grímsey. Today the brand prides itself in its expert production of outdoor clothing, The Search and Rescue Organisation of Iceland have trusted 66 North in creating their clothing for over half a century, so they must be doing something right!